We're proud to share that Chaser Water has been featured in New Hope Network's 2027 Trend Report.
The Fall 2026 issue of Natural Foods Merchandiser (NFM) names the 17 innovations and market shifts shaping the future of CPG in 2027. Chaser Water Elderberry + Bergamot appears under Trend #9: Water, water, everywhere.
The trend
NFM calls hydration one of the natural products industry's biggest ready-to-drink focuses right now, and the next chapter is water itself. Deep-sea mineral water leads their list of examples.
The report points to a tension driving the category: shoppers want clean, simple ingredient panels, but plain water alone isn't enough. What sets these drinks apart is functionality, with just enough added to make every sip work harder.
What NFM said about Chaser
NFM highlighted Chaser Water Elderberry + Bergamot for its deep-sea minerals, B vitamins and magnesium glycinate, describing it as a Non-GMO Project Verified sparkling water with "elegant notes of elderberry and bergamot."
Hydration With Depth
Chaser was built around deep sea minerals sourced from more than 200 meters below the ocean's surface. Seeing deep-sea mineral water named as part of where the category is headed is a big moment for our team, and for everyone who has been drinking Chaser along the way.
Elderberry + Bergamot is part of our Functional Trio, alongside Lemon Blossom + Tulsi and Watermelon + Mint.
See all 17 trends on newhope.com.